Generate XML sitemaps for SEO indexing

Configure user experiences > Configure UIs and portals > <a class="link" href="https://servicenow.com/docs/bundle/zurich-platform-user-interface/page/build/service-portal/concept/c_ServicePortal.html" title="Service Portal allows you to build a mobile-friendly self-service portal experience for your employees or customers. Service Portal is a ServiceNow AI Platform feature that is active by default and interacts with parts of the platform so users can access platform features through portals.">Service Portal > Improving search engine optimization for portals >

Create XML sitemaps for web crawlers to index your public portal pages and improve search engine optimization for your portals.

Add SEO information to portal pages, such as meta tags that improve the searchability of Service Portal pages. For more information, see Improving search engine optimization for portals .

Review the "Sitemap requirements" section of the Sitemap Generator documentation topic to determine what content should be in the sitemap.

Role required: admin

Navigate to All > Sitemap Generator > Sitemap Configuration . In the UX Sitemap Configurations [sys_ux_seo_sitemap_config] table, select New . On the form, fill in the fields. Table 1. UX Sitemap Configuration form Field Description Sitemap Name A unique name for the sitemap. Description A description of the sitemap contents. Active Option for whether the sitemap is automatically generated.

From the form context menu, select Save . From the Sitemap Config Definition tab, select New . Important: You must ensure that the contents of your sitemap meet the Sitemap requirements . You don’t need to add the header and footer of the sitemap XML. These are added automatically when the sitemap is generated.

In the Type field of the UX Sitemap Definition form, select one of the following options to define the contents of the sitemap either with a script or by specifying static URL elements. Type Action Script Dynamically generate the content from a script.

Note: If special characters such as , &, or " are included in URLs, you must replace them with their equivalent escape characters.

Static Specify the static URL elements to include in the sitemap.

loc

The full page URL.

lastmod

The date the page was last modified.

changefreq

The approximate frequency at which the page is updated.

For more information about valid values for these elements, see the Sitemaps XML format topic on the sitemaps.org website.

Select Active and then select Submit . Optional: Repeat steps 5 through 7 to define additional content to include in the sitemap. You can create multiple sitemap definitions with any combination of types that combine to create the sitemap. For example, you could include both static XML and dynamic content from a script or you could include content from multiple scripts. Optional: Configure the number of URL elements to include per sitemap page to control how many pages are in your sitemap. By default, 750 URLs are included per sitemap page. For URLs with hreflang tags, you should limit the number of URLs per page to the default value of 750 URLs. Enter sys_properties.list in the navigation filter. Open the glide.sitemap.page.count property and set the value to the number of URLs to include per page. The maximum value is 5,000. Select Update .

From the UX Sitemap Configuration record, select Generate Sitemap . If a sitemap includes more than the number of URL elements specified with the glide.sitemap.page.count system property, a sitemap index file that specifies the URLs of the sitemap pages is generated. The sitemap index file naming structure is sitemap- .xml and the sitemap page naming structure is sitemap- - .xml .

Select Copy Sitemap URL and add the sitemap URL in Google Search Console or to your robots.txt file with the Google Custom Search integration. Note: This URL accesses the latest sitemap or, if the sitemap is paginated, the latest sitemap index. It doesn’t execute scripts on the fly to regenerate the sitemap.

For information about using Google Search Console, see Manage your sitemaps using the Sitemaps report in the Google documentation. For information about the Google Custom Search integration, see ServiceNow provided integrations .

Optional: Review any portals URLs that were excluded from the sitemap because they aren't publicly accessible. Navigate to All > System Logs > System Log > Application Logs . In the condition builder, enter the filter [App Scope] [is] [Sitemap Generator] AND [Message] [starts with] [The given URL] . The Message field includes the excluded URLs. For example, "The given URL https:// /kb?id=kb_article_view is not public".

All active sitemaps automatically regenerate once a day and include content from any of their active sitemap definitions. Previous versions of the sitemap are deleted. You can check the status of the daily job at All > System Logs > System Log > Application Logs using the filter [App Scope] [is] [Sitemap Generator] .

Parent Topic: Sitemap Generator