How to author knowledge articles optimized for Now Assist in Virtual AgentIssue <!-- /*NS Branding Styles*/ --> .ns-kb-css-body-editor-container { p { font-size: 12pt; font-family: Lato; color: var(--now-color--text-primary, #000000); } span { font-size: 12pt; font-family: Lato; color: var(--now-color--text-primary, #000000); } h2 { font-size: 24pt; font-family: Lato; color: var(--now-color--text-primary, black); } h3 { font-size: 18pt; font-family: Lato; color: var(--now-color--text-primary, black); } h4 { font-size: 14pt; font-family: Lato; color: var(--now-color--text-primary, black); } a { font-size: 12pt; font-family: Lato; color: var(--now-color--link-primary, #00718F); } a:hover { font-size: 12pt; color: var(--now-color--link-primary, #024F69); } a:target { font-size: 12pt; color: var(--now-color--link-primary, #032D42); } a:visited { font-size: 12pt; color: var(--now-color--link-primary, #00718f); } ul { font-size: 12pt; font-family: Lato; } li { font-size: 12pt; font-family: Lato; } img { display: ; max-width: ; width: ; height: ; } } Learn how to author and configure knowledge base (KB) articles so that Now Assist in Virtual Agent can retrieve and surface them accurately. This guidance covers how to structure articles for readability and AI retrieval, which HTML formatting to use and avoid, how to write clear and consistent titles and meta fields for searchability, and how to assess whether an article is ready for AI consumption. Release<!-- /*NS Branding Styles*/ --> .ns-kb-css-body-editor-container { p { font-size: 12pt; font-family: Lato; color: var(--now-color--text-primary, #000000); } span { font-size: 12pt; font-family: Lato; color: var(--now-color--text-primary, #000000); } h2 { font-size: 24pt; font-family: Lato; color: var(--now-color--text-primary, black); } h3 { font-size: 18pt; font-family: Lato; color: var(--now-color--text-primary, black); } h4 { font-size: 14pt; font-family: Lato; color: var(--now-color--text-primary, black); } a { font-size: 12pt; font-family: Lato; color: var(--now-color--link-primary, #00718F); } a:hover { font-size: 12pt; color: var(--now-color--link-primary, #024F69); } a:target { font-size: 12pt; color: var(--now-color--link-primary, #032D42); } a:visited { font-size: 12pt; color: var(--now-color--link-primary, #00718f); } ul { font-size: 12pt; font-family: Lato; } li { font-size: 12pt; font-family: Lato; } img { display: ; max-width: ; width: ; height: ; } } All supported releases Resolution<!-- /*NS Branding Styles*/ --> .ns-kb-css-body-editor-container { p { font-size: 12pt; font-family: Lato; color: var(--now-color--text-primary, #000000); } span { font-size: 12pt; font-family: Lato; color: var(--now-color--text-primary, #000000); } h2 { font-size: 24pt; font-family: Lato; color: var(--now-color--text-primary, black); } h3 { font-size: 18pt; font-family: Lato; color: var(--now-color--text-primary, black); } h4 { font-size: 14pt; font-family: Lato; color: var(--now-color--text-primary, black); } a { font-size: 12pt; font-family: Lato; color: var(--now-color--link-primary, #00718F); } a:hover { font-size: 12pt; color: var(--now-color--link-primary, #024F69); } a:target { font-size: 12pt; color: var(--now-color--link-primary, #032D42); } a:visited { font-size: 12pt; color: var(--now-color--link-primary, #00718f); } ul { font-size: 12pt; font-family: Lato; } li { font-size: 12pt; font-family: Lato; } img { display: ; max-width: ; width: ; height: ; } } Article structure Use a predictable, machine-readable structure rather than free-form prose. A predictable layout uses these sections: Short summary or purpose (one to two sentences)Symptoms / When to use this articleResolution / Answer (most important)Steps (if the article is procedural)Additional information / Notes (optional)Related articles (optional) This structure helps because: Headings act as semantic anchors for large language model (LLM) chunking.The Resolution / Answer section is the section most frequently used by Q&A Genius Results in Virtual Agent.Step-by-step sections improve grounding and reduce hallucinations.A predictable heading taxonomy improves generative AI retrieval accuracy and summarization. One primary intent per article Do not combine multiple resolutions or unrelated FAQs in a single article.Duplicate or multi-topic articles reduce Retrieval-Augmented Generation (RAG) accuracy. HTML formatting Now Assist parses KB articles as HTML and text, not as visual layout. The ServiceNow KB Content Style Guide stresses simplicity, white space, and semantic formatting for both human and AI consumption. Use these tags: <h2> and <h3> for sections<p> for paragraphs<ul> and <li> for lists<strong> for emphasis Avoid: Nested tables for main contentInline CSS or styling hacksCollapsible sections that hide critical answersImages that contain essential text (current AI cannot read them reliably) Article title Titles are heavily weighted in AI Search ranking and Virtual Agent result selection. Write a title that is: Question-based or task-basedMatched to how users ask Virtual AgentFree of special characters Good example: How to reset your ServiceNow password Poor example: Password Reset Procedure v3 Assessing whether an article is AI-ready ServiceNow provides native tools to assess whether knowledge content is AI-ready, primarily: Knowledge Management Overview DashboardNow Assist Readiness EvaluationKnowledge Article Optimizer (Now Assist) ServiceNow does not provide a single built-in "AI-Ready" flag at the individual article level. AI readiness is evaluated through quality, structure, usage, and AI consumption metrics, not a single checkbox. Related Links<!-- /*NS Branding Styles*/ --> .ns-kb-css-body-editor-container { p { font-size: 12pt; font-family: Lato; color: var(--now-color--text-primary, #000000); } span { font-size: 12pt; font-family: Lato; color: var(--now-color--text-primary, #000000); } h2 { font-size: 24pt; font-family: Lato; color: var(--now-color--text-primary, black); } h3 { font-size: 18pt; font-family: Lato; color: var(--now-color--text-primary, black); } h4 { font-size: 14pt; font-family: Lato; color: var(--now-color--text-primary, black); } a { font-size: 12pt; font-family: Lato; color: var(--now-color--link-primary, #00718F); } a:hover { font-size: 12pt; color: var(--now-color--link-primary, #024F69); } a:target { font-size: 12pt; color: var(--now-color--link-primary, #032D42); } a:visited { font-size: 12pt; color: var(--now-color--link-primary, #00718f); } ul { font-size: 12pt; font-family: Lato; } li { font-size: 12pt; font-family: Lato; } img { display: ; max-width: ; width: ; height: ; } } Knowledge Base readiness for Now Assist on the ServiceNow AI PlatformHow to use your knowledge articles with Now Assist